Happy Socks is a Swedish retail brand present in 90 countries, 10,000 top fashion apparel boutiques, and 21 online stores.
Founded in 2008, their vision is to spread happiness and colour to every corner of the world by turning an everyday essential into a colourful design piece.
Over the years, Happy Socks has collaborated with inspirational brands such as Andy Warhol, Queens, and more.
I helped setting up a digital growth team with key competencies in UX design, data analysis, eCommerce, product development, and digital marketing.
The goal was to approach the workflow in a different way with faster iterations, A/B testing capabilities, and a way of working that enabled continuous learning and experimentation to drive more conversion and happy customers.