Jalita (Sky) de Waal

Visionary UX & Visual Designer

eCommerce Consultant

Entrepreneur & Change Maker

Jalita (Sky) is a visionary and talented UX/UI designer and eCommerce consultant specialised in international eCommerce and growth. She consults clients worldwide on how to optimise web stores and increase conversion rates through beautiful designs.

With a decade of digital marketing and creative expertise, she helps her clients navigate their businesses into new realms, whilst transforming teams and work culture into a resilient future.

She has been working with clients such as Harley Davidson, Happy Socks, Jamie Oliver, O2, Paul Smith, Telia, and Halebop in some of the most successful and renown agencies in London, Scandinavia and NYC. She guides her clients through growth and digital transformation by questioning user journeys and re-designing digital experiences.


Jalita sees the beauty in everything and believes in enhancing every shop experience to delight humans in the simplest ways.

Going live is her mantra and Jalita believes A/B testing and data-driven design is the most efficient way to measure success which has been proven to grow your business continuously. Good design isn't about perfection, but to close the gap between market forces, end-customers, and the time we live in.

She is an agile Kanban champion, a strong advocate for growth teams, and improving ways of working. Through her holistic, and user-centred approach, she applies best-practice design thinking principles through a lens of growth.

She solves modern business problems by improving digital shopping experiences through design. As a T-shaped business consultant and designer, she demystifies design thinking and creates beautiful solutions that convert.


XenoPsi NYC

- 7 months

Lead Design Director

Obiang Design

3 years

- Founder, UX & Visual Designer, eCommerce Consultant

Columbia Road – Helsinki/Stockholm

3 years

- Managing Consultant, UX & Visual Design

Eye Buy Direct

1 year

- eCommerce Copywriter

New Horizons Shanghai

2 years

- Marketing Director

Publicis Sapient – London

FACE/Pulsar Platform

Other Media


3 years

- Digital Project Manager


  • ESCP – Europe, Paris
  • Master in International Business Management
  • 2008 – 2011

  • Chuo University, Tokyo
  • Master in Commerce
  • 2010

Chuo University – Tokyo

Master in Commerce

London Metropolitan University

BA Business Psychology

2005 – 2008

Universita degli Stranieri – Italy

Italian language, Culture & Film History



  • All Yoga Bali
  • 2016
  • Ashtanga Vinyasa Yoga, 200h by Yoga Alliance




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